David Smadja – International Speaker | Strategy, Customer & Tech

What if digital transformation started with a simple question: what’s the real point?

In a fast-moving world where AI, personalization, and AR are often pitched as miracle solutions, David Smadja brings the conversation back to the essentials: what’s truly useful? And for whom?

“Technology is a tool. Strategy must remain the compass.”

A former international CMO, now a strategic advisor in marketing transformation, David speaks the language of decision-makers — because he’s been in their shoes. He knows what executives expect: clarity, actionable insights, and the ability to turn vision into impact.
He offers no silver bullets and no buzzword-filled presentations. He helps organizations bridge the gap between strategy and reality, brand promise and customer experience, technology and actual business goals.

“The best-performing brands aren’t better at selling. They’re better at delivering on their promises.”

David helps companies orchestrate customer experiences that are consistent, engaging, and profitable, by aligning three often-siloed pillars:

Brand DNA Customer insight Technology

The challenge of modern organizations

In a context of exploding touchpoints, tech acceleration, and shifting customer expectations, most organizations remain fragmented — by product lines, channels, or departments. The result? Heavy marketing investments, but weak preference and low brand loyalty.

“Customer experience is not a marketing issue. It’s a company-wide project.”

An approach that makes the difference

Speaker, podcaster (NeCXt – When Strategy Meets Technology), and international panel moderator, David designs content and formats meant to inspire, clarify, and drive real change. He connects the dots, makes complexity simple (not simplistic), and brings meaning back to transformation.
Looking for a speaker who understands your challenges, speaks your language, and turns complexity into clarity and impact? You’ve just found him.