Tech Insights: Understanding MarTech, CX & AI Transformations
Decode the latest MarTech trends, customer experience innovations, AI breakthroughs, and digital transformation through the lens of tech industry leaders. In-depth analyses, real-world case studies, and exclusive conversations from podcast interviews to inspire strategic thinking and unlock new perspectives on your biggest challenges.

Meta Orion: The AR Glasses That Will Change Everything
Amy Peck, internationally renowned XR expert and founder of EndeavorXR, recently discussed Meta Orion on our podcast “NeCXtImpact: when Strategy meets Technology” with unusual conviction. Her insights on these augmented reality glasses reveal the technical and usage reasons that

VR vs AR: Which Technology Will Really Transform Our Lives
During our “NeCXt: when Strategy meets Technology” episode focused on immersive technologies, I had the opportunity to discuss the future of VR and AR with Amy Peck, founder of EndeavorXR and a recognized figure in extended reality. Her vision

Metaverse vs ChatGPT: Why Did AI Win the Battle?
The 2023 Metaverse Failure: Why AI Overtook Extended Reality “The hype around the metaverse has been superseded by AI” observes Amy Peck, drawing from her 11 years of experience in immersive technologies. This brutal transition between two supposed technological

AI Doesn’t Search Anymore, It Answers: Is Your Brand Ready?
I recently spoke with Pete Blackshaw, former Nestlé digital director and founder of BrandRank.AI. What he explained about AI response engines like ChatGPT replacing Google for purchase decisions reveals a major disruption: 5 billion users are migrating to AI