About David

David is a C-level executive, board member, and former Chief Marketing Officer at McDonald’s Switzerland, with a global track record built at Nestlé, where he led several multi-billion-dollar brands to accelerated growth.

With deep experience in traditional marketing, consumer and business insights, and innovation pipelines, David has consistently turned vision into results. He built one of the earliest mobile and gaming strategies in the QSR industry and led digital transformation initiatives — including digital at point-of-sale — that drove continuous double-digit growth in digital sales share.

A firm believer in the power of consumer centricity, David has always placed customer expectations at the core of strategy. He combines business acumen with a sharp understanding of emerging technologies, having studied blockchain strategy at Oxford Saïd Business School in 2017 and actively participating in frontier tech communities ever since.

What sets David apart is his ability to connect strategic thinking with real-world execution — helping leadership teams make sense of complexity, unlock growth, and build what’s next.

Today, David is pursuing his passion for digital transformation and tech innovation — leveraging his experience to help brands navigate volatility, adapt with confidence, and turn disruption into opportunity.